In our current crisis, during the enforced isolation, most people are at home. Many of them are hungry for information, others are bored. And almost everyone is spending more time online. Now is the time to post new content and expand social media activity. Content Industry Email List that helps your readers meet their needs will make your brand stick in their minds. But that's only half the battle. The other half is making sure the memory is supportive. Be what people need Industry Email List Crisis situations usually bring very little good. But it provides an opportunity for you to do much good. Be a valuable resource:
Provide the new information your customers are looking for, whether it's your new hours of operation or resources for getting help. Offer new services Industry Email List and products that make sense for the current market and avoid trying Industry Email List to sell products that no longer make sense. Be a contributor: Offer support to your customers, on a human scale. A crisis is Industry Email List not the time to amplify bad customer service. It's extra bad during crisis situations so focus instead on offering emphatic support to your customers by offering discounts and unique ways to help. Be empathetic:
Show your customers that your brand cares about your brand, then prove it every day! People will remember brands that are human in times of crisis and develop brand loyalty that they may not have had before. Be that brand for your customers, the Industry Email List brand they need at all times, whether in a global crisis or just an ordinary Wednesday afternoon. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Industry Email List Land. Staff authors are listed here.